Description You know you have created a good product when 45000 people line up to hear you talk about them for a whole week. Salesforce has with their cloud industry conference Dreamforce archived just that. If that wasn't enough, Neil Young wrote a theme song for the event and Metallica put on an exclusive gig for the delegates. I was there and managed to get hold of a very busy man, Kraig Swensrud CMO of Salesforce.com. He reveals among other things which strategy will enable companies to embrace social media the most successfully. This interview is part of the 'Tech Talk in Silicon Valley' series which will be published here over the next few weeks featuring some of the biggest and hottest digital businesses right now teaching us about how to succeed online. Previous interviews: Tristan Walker, Director Of Business Development, Foursquare Tim Bentley, Founder & CEO, Giftly Toni Schneider, CEO, Automattic
