tanmay bhat mystory business

The genesis of AIB as a business. Starting up , bootstrapped, in the big bad world commanded by "Hindi Cinema", Building a business not for the VC but for the passion. Tricky business model - What was the MVP (minimal viable product) of Tanmay Bhat and AIB What does it take to sustain such a model in an economy like India's with limited IP protection and the fact that everybody loves free content? How does one scale business, without making it personality driven? How does AIB approach business - is it just straight forward dhandha or there's more to the madness? C

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